Greater London, England, United Kingdom£38,000 – £44,000
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We’re looking for a Social Media Channel Specialist to help shape and grow
Canon’s creator and influencer presence across Europe.
This is an exciting opportunity to put creators at the heart of how Canon
connects with the next generation. You’ll build relationships with inspiring
creators and digital storytellers, bring fresh ideas to life across social
channels and tap into emerging trends to create content that feels relevant,
authentic and engaging.
From developing creator partnerships and shaping TikTok content to spotting
cultural moments and driving social commerce, you’ll play a key role in growing
Canon’s reach, strengthening brand preference and turning creator influence into
meaningful commercial impact.
This is a creator partnership role rather than a hands-on content creation
position – you’ll focus on building, owning and managing relationships with
content creators, bringing impactful partnerships to life across Europe.
RESPONSIBILITIES
• Build and grow Canon’s creator community, identifying and developing
relationships with creators, influencers and digital storytellers who can
authentically bring the brand and its products to new and younger audiences.
• Bring creator partnerships to life from end to end, overseeing
collaborations, product gifting and kit loans while finding exciting
opportunities to embed Canon within creator content and conversations.
• Shape engaging, creator-first social content, commissioning UGC for Canon
EMEA’s TikTok channel, collaborating with creators and internal teams, and
building a central bank of high-quality creator assets that can be used
across European markets.
• Stay ahead of culture and social trends, spotting emerging conversations and
opportunities and turning them into timely, reactive content that drives
engagement and keeps Canon relevant within the creator community.
• Turn creator influence into measurable commercial impact, working closely
with the Affiliates team to develop social commerce opportunities, grow brand
preference and demonstrate the reach, engagement, sales and ROI generated
through creator partnerships.
• Lead Canon’s influencer agency and creator tools, managing agency
performance, scope and budget while identifying and implementing tools that
help teams across EMEA work with creators more effectively.
• Work across an exciting mix of teams and markets, partnering with Social,
Brand, Corporate Communications, Product Marketing, Legal, Digital and
Analytics teams, while supporting local Canon teams to activate creator
partnerships and maximise content opportunities.
• Own budgets, governance and performance, ensuring creator activity is
commercially effective, compliant and well managed, with clear reporting and
continuous optimisation based on platform trends, audience behaviour and
campaign results.
QUALIFICATIONS
* 3–5 years’ experience in influencer, creator or social media marketing,
gained within a brand or agency environment, with a proven track record of
developing and delivering successful creator partnerships.
• Strong understanding of social platforms, content formats, algorithms and
audience behaviour, with the ability to identify trends and translate them
into engaging, relevant content.
• Experience creating, commissioning and editing social content, with excellent
written, editorial and communication skills.
• Experience managing influencer campaigns, paid social and content usage
rights, with an understanding of licensing, IP, brand safety and compliance.
• Proven ability to manage agencies, campaign budgets and multiple projects,
delivering effectively against deadlines and demonstrating performance and
ROI.
• Strong stakeholder management and collaboration skills, with the ability to
work effectively across multiple teams, markets and external partners.
• Good understanding of social commerce, affiliate and performance-based
creator marketing, alongside broader content marketing and SEO principles.
• Confident using relevant social media, content and analytics tools, such as
Meta Business Suite, Hootsuite, Sprout Social, Canva or Adobe Creative Suite,
and Google Analytics.
Canon Core Behaviours
• Drive for results
• Focus on the Customer
• Take ownership and accountability
• Act as a team player
• Shows courage and conviction
• People orientated
• Caring for self and others
Salary: £38,000 - £44,000 per annum, plus 10% bonus (dependent on experience)
At Canon, we’ve been inspiring people to capture and share their world for over
85 years. As a global leader in imaging and innovation, we’re driven by bold
ideas, collaboration, and a commitment to making a positive impact.
With a strong presence across EMEA for over 60 years, our regional HQs in London
and Amstelveen support operations in 120+ markets. We’re proud of our diverse,
inclusive culture and our philosophy of Kyosei – living and working together for
the common good.
Why Join Us?
• Be part of a diverse, energetic team, joining 50+ nationalities at our EMEA HQ
• Enjoy hybrid working (3 days in office, 2 from home)
• Benefit from flexible hours, professional development, and a wide range of
perks
• Minimum of 25 days of personal holiday per year with up to 5 days of available
holiday purchase
• Access a competitive salary, wide-ranging benefits, a generous pension scheme
and up to 38% discount on Canon products
• Be part of a company that values sustainability, inclusion, and your personal
growth
• Great transport links- Elizabeth Line and Stockley Park low-cost Shuttle Bus
and free parking on site
If you’re visionary, innovative, and ready to make an impact – we’d love to hear
from you.
With Canon, you'll get the support and encouragement you need to grow from
people who share your ambition. We'll invest in your professional development to
help you learn and progress in your role with us. You'll find leaders who give
you the freedom to explore new things and a team where knowledge is shared
openly.
At Canon we have a clear vision: to be committed to creating a more inclusive
and equitable culture where employees are valued and can thrive personally and
professionally.
Canon also has a strong commitment to sustainability, encompassed by our Kyosei
philosophy of living and working together for the common good, focused on
reducing our environmental impact and creating opportunities to make positive
social contribution.