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DESCRIPTION
The Counter Lead is responsible for supporting their Brand in for supporting the
Brand in driving sales turnover and market share through consistently remaining
consumer focused.
They are accountable for achieving this by
· reflecting a credible and professional Brand image to all internal and
external consumers at all times
· maximising sales through selling, providing excellent service and retail
standards
· contributing to efficiencies through adhering to store/Brand//Company
Procedures and guidelines
· Understand daily/weekly targets
· Ensure personal awareness of all additional sales avenues i.e. eventing, Omni
and digital channels, etc.
· Keep up to date with competitor activities and missed opportunities
· Effectively social media, leveraging opportunities to drive the business,
protect and enhance the Brand image.
· Deliver the Brand Strategy, ensuring the delivery of an effective local plan
· Plan and implement local marketing & events initiatives, aligned to Retailer
activity.
· Deliver excellence in execution of service by ensuring measures are in place
to continually and visibly improve service levels, creating a zero consumer
complaints mind⁃set and a surprise and delight culture
· Be an Ambassador for the Brand ⁃ lead the way to ensure Brand values are
represented and bought to life.
· Ensure all refunds and complaints are managed in line with Company guidelines
and to a mutually satisfactory conclusion, informing/consulting with the Area
Manager where appropriate
· Use digital tools to ensure knowledge is kept up to date
· Deliver a consumer recruitment and retention strategy to grow a loyal consumer
base.
· Develop up to date knowledge of product in order to ensure we deliver an
industry leading experience and the product meets the consumer's needs.
Operations
· Plan to ensure the delivery of excellent standards at all times (product,
housekeeping, displays, messaging, pricing)
· Review retail standards on a daily basis ensuring they are maintained to the
required standard
· Ensure deliveries, stock movements and associated administration are completed
within agreed Company timeframes
· Ensure that all auditable processes and administration are actioned to Company
guidelines and take corrective action in highlighted areas of risk
· Ensure all information requests are fulfilled accurately, within deadlines set
· Minimise stock loss by ensuring all Company Security Policies and Procedures
are implemented correctly and followed
· Create and maintain a safe working environment for consumers ensuring that
Company and Retailer Policies and Procedures are adhered to
· Ensures that all health & safety responsibilities and all areas of operational
activity achieve a minimum overall grading of 'Acceptable' during audits.
Commerciality
· Manage daily replenishment, taking appropriate action where necessary
· Maximise sales performance by utilising all commercial reports before making
commercial decisions
· Plan and deliver the visual merchandising layout, ensuring it is completed to
guidelines and within agreed timescales
· Identify stock package issues, and take corrective action, informing the Area
Manager when out of direct control
· Effectively manage all promotions and discounts ensuring they are actioned in
line with Company guidelines
· Identify trends and make suggestions to enhance product performance.
QUALIFICATIONS
. Experience in a fast⁃paced retail and/or consumer facing environment · Ability
to drive self⁃development
· Commercial understanding and awareness of industry
· Effective communication, organisation and prioritisation skills