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WHO WE ARE:
Burson, part of WPP, is the global communications leader built to create value
for clients through reputation. With highly specialized teams, industry-leading
technologies and breakthrough creative, we help brands and businesses redefine
reputation as a competitive advantage so they can lead today and into the
future. When you work at Burson, you are part of a global community of lifelong
learners who thrive at the edge of innovation.
WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading
brands. We unite cutting-edge media intelligence and data solutions, world-class
creativity, next-generation production, transformative enterprise solutions and
expert strategic counsel in a single company – powered by exceptional talent and
our agentic marketing platform, WPP Open, to help our clients navigate change,
capture opportunity and deliver transformational growth. For more information,
visit WPP.com [WPP.com]
For more information visit bursonglobal.com [https://www.bursonglobal.com/] and
follow us on LinkedIn
[https://www.linkedin.com/company/burson/posts/?feedView=all] and Instagram
[https://www.instagram.com/burson.global/?hl=en].
More
about the role:
We’re looking for a Senior Experiential (3D) Creative Lead with extensive
creative industry experience.
You’ll take a key role in the entire process of creating experiential projects
from creative concepting through to production information, making sure our
Studio’s creative excellence and client’s vision is brought to life accurately.
You create engaging brand experiences that connect audiences to a client’s
message, product, or service across physical and digital environments. This role
blends creativity, storytelling, and execution leadership.
Core to your role is shaping how people feel, move, and interact within a space.
You begin by reviewing project briefs and aligning on brand objectives, audience
goals, and spatial requirements to establish a strong conceptual foundation.
From there, you develop and present design concepts to clients, clearly
articulating the vision and incorporating feedback into thoughtful revisions.
You coordinate closely with vendors and production partners to ensure designs
are feasible and executed to specification, and you conduct site visits to
oversee installation and resolve on-site challenges. Overall, your day-to-day
work balances creative ideation, design development, technical problem-solving,
and hands-on execution to bring immersive environments to life.
You’ll build relationships across the wider agency and be capable of adapting to
take on a variety of briefs that may require, for example, graphic or brand
design expertise. Showing a willingness to ask questions which build a deep
understanding of the task ahead.
About the team
In Studio, we create ideas and bring them to life. We’re a multi-disciplined
team, creating content for integrated marketing campaigns, brand experiences and
brand identity. We currently have a team of around 35; a mix of Creatives, Brand
and Digital Designers, Editors and Content Producers and Creative Project
Managers, supplemented by freelancers when specialist skills are needed or
workload dictates.
Everyone that succeeds here enjoys the diversity of clients and projects and is
driven to do great work that will have a positive effect on our clients’
businesses.
What you'll do:
• Translate creative ideas into impactful experiential activations and events.
• Partner with creative, strategy and client teams from project inception.
• Lead the design of exhibitions, trade shows, conferences and immersive brand
experiences.
• Develop floor plans, spatial concepts and visualisations that bring ideas to
life.
• Present and defend experiential concepts directly with clients and
stakeholders.
• Ensure alignment between creative vision, production requirements and client
objectives.
• Manage freelance specialists and external partners to deliver high-quality
outputs.
• Provide hands-on creative leadership across global events, activations and
healthcare conferences.
Experience that contributes to success:
• Proven experience in experiential, exhibition, or environmental design,
ideally delivering projects for consumer brands.
• Strong ability to develop and deliver creative concepts from initial ideation
through to final execution, balancing innovation with brand guidelines.
• Expertise in creating concept sketches, 3D models, photorealistic renders,
and technical design drawings to communicate and realise design ideas.
• Proficiency in 3D design and visualisation software (e.g. Vectorworks,
Cinema4D, 3ds Max, SketchUp) and Adobe Creative Suite.
• Experience collaborating with cross-functional teams, including creative,
digital, motion, AV, production, and communications specialists, to deliver
integrated brand experiences.
• Sound understanding of materials, fabrication methods, production processes,
and sustainable design principles, with a focus on modularity and reuse.
• Strong client-facing skills, with the ability to present ideas confidently,
manage feedback, articulate design rationale, and build trusted
relationships.
• Excellent project management and communication skills, capable of overseeing
multiple projects, managing stakeholder expectations, identifying risks, and
supporting new business pitches and proposals.
#LI-CY1
YOU BELONG AT BURSON:
Our vision is for Burson to be the leading ‘academy company’ for creative
communications professionals and emerging leaders. We provide a dynamic
environment where ambitious colleagues come to elevate their skills, expand
their networks, and ultimately, produce the best solutions for today’s leading
brands. Our commitment to your growth is reflected in our robust benefits and
people programs, which include professional development opportunities,
mentorship programs with industry leaders, a vibrant and inclusive company
culture fostering collaboration and innovation and packages designed to reward
and retain top talent. We invest in our people because we believe their success
is our success.
At Burson, we’re an agency of learn-it-alls. We recognize that the things we do
best, creativity and communications, require a level of nuanced understanding.
That’s why it’s imperative for us to hire extraordinarily talented people of all
backgrounds and identities. Without that we can’t do the essential work of
inspiring bold ideas, fostering constructive dialogue, cultivating meaningful
experiences, and driving innovation and creativity for our partners. Your unique
point of view—your talent—is what makes you a #BursonPerson, and it’s how we
deliver exceptional results for our clients, together.
We believe the best work happens when we're together, fostering creativity,
collaboration, and connection. That's why we’ve adopted a hybrid approach, with
teams in the office around four days a week. If you require accommodations or
flexibility, please discuss this with the hiring team during the interview
process.
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