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Head of Social & Community - London
Flight Centre
London, England, United Kingdom
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We are looking for a visionary Head of Social & Community to build and lead our
first global social and community framework for Corporate Traveller. This is a
rare opportunity to create a new capability from the ground up, shaping how our
brand engages audiences, builds communities, and drives social performance
across multiple regions. Reporting to the SVP of Digital Growth & Performance,
you'll work closely with regional brand teams worldwide to create consistent
standards, governance, measurement, and ways of working, while preserving local
ownership and market relevance.
If you're excited by building, influencing, and creating scalable impact on a
global stage, this role offers the chance to leave a lasting mark on a growing
international brand.
What You’ll Do
• Define and implement a global social and community framework that delivers
consistency in strategy, standards, tooling, governance, and measurement across
regions.
• Partner with regional brand teams to co-develop social strategies and
execution plans that reflect local market needs while aligning with global
standards.
• Identify and recommend the optimal resourcing, production, and operating model
to accelerate social media as a performance channel.
• Collaborate with paid media teams to ensure consistent messaging and alignment
across organic and paid social activity.
• Develop and own community management frameworks, engagement standards,
response protocols, and escalation processes for regional implementation.
• Design and drive a social advocacy strategy, including employee advocacy
frameworks and adoption across local teams.
• Partner with brand marketing and creative teams to define future-state content
strategy, production processes, and channel ownership.
• Evaluate and evolve the Social Content Producer role as part of the broader
operating model design.
• Lead a global audit of existing regional social activity to identify
opportunities, duplication, gaps, and areas for improvement.
• Design and propose the future team structure, operating model, and framework
required to support long-term growth.
• Secure stakeholder endorsement for resource, budget, agency, and capability
requirements to support implementation.
• Lead the rollout and adoption of social and community standards across global
markets.
• Establish performance measurement frameworks covering engagement, community
growth, advocacy reach, share of voice, and business impact.
• Partner with MarTech and attribution teams to integrate social performance
metrics into broader business reporting and measurement models.
• Build strong relationships with senior stakeholders across regional brand,
marketing, digital, growth, and reporting teams.
• Contribute to a safe, inclusive, and accessible work environment where all
Flighties feel welcomed, respected, and supported to thrive.
What we’re looking for
• 6-8+ years' experience in social media and community strategy with progression
from execution to strategic ownership.
• Experience designing or standardising social and community frameworks across
multiple regions, markets, or brands.
• Proven experience in community management strategy and social advocacy
programme design.
• Experience with platforms such as Oktopost or equivalent social advocacy
tools.
• Experience partnering with brand, content, creative, and marketing teams to
establish governance and ways of working.
• Strong content production leadership experience, including briefing,
prioritisation, channel strategy, and content planning.
• Experience leading, mentoring, or developing team members within growing
functions.
• Demonstrated success working across global stakeholders, regions, and time
zones.
• Strong stakeholder management and influencing skills.
• Commercially minded with experience reporting performance outcomes to senior
leaders.
• Bachelor's degree in Marketing, Communications, Digital Marketing, or a
related discipline.
• Relevant social media, community management, or platform certifications are
advantageous.
• Ability to travel as required.
What you'll enjoy
• Exclusive Travel Discounts: As part of Flight Centre Travel Group, you gain
access to exclusive industry rates and discounts through our in-house travel
team.
• Career Development: With Flight Centre Travel Group’s global presence,
spanning 30+ brands in over 20 countries, you’ll have clear career pathways
and the resources you need to achieve your professional goals, including
training and support.
• Vibrant Culture & Social Perks: Experience our fun, industry-renowned culture
with exciting social events such as monthly awards nights, global
conferences, end-of-financial-year balls, and more.
• Active Hour: Prioritise your well-being with an hour dedicated each week to
focus on your fitness or personal wellness.
• Comprehensive Health Cash Plan: Get reimbursed for a variety of medical
services, including dental, optical, and chiropractic care, with our
bronze-level health cash plan.
• Health & Wellbeing Challenges: Stay engaged with monthly health and wellbeing
challenges designed to keep you motivated and healthy.
• Financial Wellbeing Support: Access expert financial services, including
mortgage advice, regulated financial guidance, and money coaching to help you
manage your finances.
• And Much More: Enjoy a range of additional benefits, including
company-matched charitable donations, an excellent pension scheme, share
options, an electric vehicle scheme, and a variety of salary sacrifice
benefits.
Our number one philosophy is Our people. Flight Centre Travel Group's promise is
to provide an environment with equality of respect, dignity and opportunity for
all our employees. We value an inclusive and supportive workplace which reflects
the diversity of our society.
We welcome accommodation requests to help make our hiring and onboarding
experience as accessible as possible. Please advise us about accommodation needs
at any point by contacting our Recruitment Team at
RecruitmentUK@flightcentre.co.uk [RecruitmentUK@flightcentre.co.uk].
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