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Global Head of Sales - FCM Meetings & Events - London, United Kingdom
Flight Centre
London, England, United Kingdom
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Role Summary
The Global Head of Sales is responsible for leading and scaling the commercial
growth engine of FCM Meetings & Events globally. This role drives new business
acquisition, client expansion, and revenue performance across FCM M&E’s full
product portfolio — including FCM Venue Finder, Managed Meetings, Group Travel,
Event Management, Production and Creative Services, and Strategic Meetings
Management (SMM) for enterprise clients. The role is accountable for delivering
profitable growth with a strong focus on margin mix optimisation across all
markets and service lines.
What You'll Do
Commercial Leadership
• Own and drive the global sales strategy for FCM Meetings & Events, aligned to
the M&E 2030 growth ambition and $1B TTV target
• Set and govern revenue targets across all markets, with clear accountability
for growth across each service line: FCM Venue Finder, Managed Meetings,
Group Travel, Event Management, Production and Creative Services, and
Strategic Meetings Management
• Drive a deliberate margin mix strategy — ensuring the portfolio is sold in a
way that optimises profitability, not just volume, with targeted growth in
higher-margin service lines including Event Management, Production and
Creative Services
• Lead the global sales team with accountability for new business acquisition
and existing client growth across FCM and Corporate Traveller brands
• Define and embed a consistent sales methodology globally, including CRM
discipline, opportunity staging, deal qualification, and service line
positioning standards
• Act as senior commercial sponsor on strategic pursuits, lending executive
presence and deal strategy to high-value and complex opportunities
New Business Development
• Build and maintain a robust global pipeline of qualified prospects, with
clear ownership and pipeline health accountability across all regions and
service lines
• Drive targeted acquisition strategies for priority industry verticals, client
segments, and geographies — with deliberate sequencing across the M&E product
portfolio to maximise total deal value and margin contribution
• Lead the go-to-market approach for Strategic Meetings Management (SMM),
targeting enterprise clients where a programmatic, policy-driven meetings
management solution creates a competitive advantage and strengthens long-term
retention
• Develop client entry strategies that progress accounts from transactional
services (e.g. FCM Venue Finder, Managed Meetings) through to fuller
programme ownership including Event Management and Production and Creative
Services
• Lead or support senior client pursuits, RFP responses, and pitch
presentations for strategic accounts
• Leverage FCM’s broader corporate travel relationships to create warm entry
points for M&E conversations, particularly for SMM and Group Travel
opportunities within existing FCM enterprise accounts
• Establish a repeatable, market-ready pitching approach that scales across
regions without losing local commercial relevance
Client Growth and Retention
• Partner with regional operations and client services to ensure existing
clients are retained, grown, and actively referenced in sales activity
• Own the commercial relationship for strategic global accounts, working
alongside account teams to identify and convert expansion opportunities
across the full M&E product suite
• Govern the upsell and cross-sell framework, ensuring BDMs and account
managers are equipped and incentivised to grow wallet share — with particular
focus on migrating clients into higher-value, higher-margin service lines
• Ensure SMM programme clients receive a commercially proactive account
ownership model, with regular business reviews and continuous programme
expansion opportunities
Marketing and Brand Collaboration
• Partner closely with FCM M&E Marketing to ensure go-to-market campaigns,
content, and client-facing materials are commercially aligned and actively
support pipeline generation
• Collaborate with Marketing on product and service line positioning — ensuring
each FCM M&E offering has a compelling, differentiated value proposition for
the market
• Drive alignment between sales priorities and marketing investment, ensuring
campaign activity targets the right segments, geographies, and service lines
at the right time
• Champion the FCM M&E brand and ‘Where Worlds Meet’ narrative in all
commercial activity, ensuring consistency across regions and client
touchpoints
• Represent FCM Meetings & Events at industry events, client forums, and
partner engagements to grow brand visibility and commercial relationships
Sales Enablement Partnership
• Work closely with Sales Enablement and Onboarding to ensure the sales team is
equipped with the right tools, content, training, and intelligence at every
stage of the sales cycle
• Provide active commercial input into the enablement programme — identifying
capability gaps, priority service line knowledge requirements, and field
feedback that shapes BDM training and coaching
• Ensure consistent adoption of the five-moment sales framework, SPICED
methodology, and Salesforce CRM discipline across the global sales team
• Champion the use of Klue competitive intelligence, Highspot content, and
Responsive bid platform as core commercial infrastructure for the sales
function
• Collaborate with Sales Enablement on onboarding standards, ensuring new BDMs
are commercially ready and positioned to sell the full M&E portfolio from day
one
Team Leadership and Capability
• Lead, coach, and develop a high-performing global sales team across AMER,
EMEA, APAC, and AU regions
• Set clear performance expectations, KPIs, and accountability frameworks for
all direct and indirect reports — including service line revenue, margin
contribution, and pipeline quality measures
• Foster a high-energy, results-focused sales culture that balances ambition
with commercial rigour and client-first thinking
• Ensure regional sales leaders have the clarity, tools, and support to execute
effectively in their markets
Market Intelligence and Positioning
• Maintain a deep understanding of the Meetings & Events competitive landscape,
buyer trends, and market dynamics across key geographies
• Translate market intelligence into refined go-to-market strategies, value
propositions, and client-facing narratives — including how FCM M&E’s
portfolio compares to specialist competitors across each service line
• Feed competitive intelligence and buyer insights into the Sales Enablement
and Marketing functions to sharpen positioning and response quality
Revenue and Reporting
• Own global sales reporting, forecasting, and pipeline visibility for the
Global General Manager and senior leadership
• Provide regular commercial performance updates with clear analysis of
win/loss trends, pipeline health, conversion rates, and margin mix
performance by service line and region
• Partner with Finance and Operations on pricing governance, deal structuring,
and commercial risk management
• Ensure Salesforce CRM is used consistently and accurately as the single
source of commercial truth across all markets
Cross-Brand and Stakeholder Collaboration
• Build and maintain strong relationships across FCM’s global commercial
leadership, including Corporate Traveller, to maximise shared client and
pipeline opportunities
• Collaborate with the Global General Manager, regional GMs, and product
leadership to align sales strategy with operational delivery capability and
portfolio development priorities
• Act as a senior voice of the customer internally — feeding client
intelligence, market signals, and competitive insights into strategic
planning
What We're Looking For
• Proven track record of leading and scaling B2B sales teams in a global or
multi-regional environment, with direct accountability for revenue targets
• Experience in Meetings & Events, corporate travel, professional services, or
a high-growth service business — with working knowledge of M&E product
categories including venue finding, managed meetings, event management, group
travel, production, and/or Strategic Meetings Management programmes
• Demonstrated success in selling or positioning SMM programmes to enterprise
clients, including navigating complex procurement, legal, and stakeholder
environments
• Demonstrated success in winning complex, multi-stakeholder enterprise
accounts and managing senior client relationships through long sales cycles
• Experience leading diverse, geographically distributed sales teams with
accountability for both revenue volume and margin performance
• Track record of working closely with Marketing and Sales Enablement functions
to align commercial activity with go-to-market strategy and capability
development
• Familiarity with CRM platforms (Salesforce preferred) and modern sales
methodologies such as SPICED or Challenger
• Experience operating within a global matrix organisation and working across
brand, product, and operational functions
• A minimum of 10 years’ experience leading successful global or multi-regional
sales teams, with a demonstrated track record of exceeding revenue targets
and driving market expansion
• Experience and comfort operating in multi-cultural environments, with the
ability to lead, influence, and adapt across diverse teams and geographies
• Proven ability to oversee the full sales process end-to-end — from lead
generation and pipeline development through to deal closure and client
handover — ensuring consistent commercial discipline at every stage
Qualifications
• Bachelor’s degree in Business Administration, Marketing, or a related field
required
• Master’s degree or equivalent postgraduate qualification is advantageous
What You Will Enjoy
• Exclusive Travel Discounts: As part of Flight Centre Travel Group, you gain
access to exclusive industry rates and discounts through our in-house travel
team.
• Career Development: With Flight Centre Travel Group’s global presence,
spanning 30+ brands in over 20 countries, you’ll have clear career pathways
and the resources you need to achieve your professional goals, including
training and support.
• Vibrant Culture & industry-renowned social events: Experience our fun,
industry-renowned culture with exciting social events such as monthly awards
nights, global conferences, end-of-financial-year balls, and more.
• Active Hour: Prioritise your well-being with an hour dedicated each week to
focus on your fitness or personal wellness.
• Comprehensive Health Cash Plan: Get reimbursed for a variety of medical
services, including dental, optical, and chiropractic care, with our
bronze-level health cash plan.
• Health & Wellbeing Challenges: Stay engaged with monthly health and wellbeing
challenges designed to keep you motivated and healthy.
• Financial Wellbeing Support: Access expert financial services, including
mortgage advice, regulated financial guidance, and money coaching to help you
manage your finances.
• And Much More: Enjoy a range of additional benefits, including
company-matched charitable donations, an excellent pension scheme, share
options, an electric vehicle scheme, and a variety of salary sacrifice
benefits.
Our number one philosophy is Our people. Flight Centre Travel Group's promise is
to provide an environment with equality of respect, dignity and opportunity for
all our employees. We value an inclusive and supportive workplace which reflects
the diversity of our society.
We welcome accommodation requests to help make our hiring and onboarding
experience as accessible as possible. Please advise us about accommodation needs
at any point by contacting our Recruitment Team at
RecruitmentUK@flightcentre.co.uk
[RecruitmentUK@flightcentre.co.uk]. #LI-CS2#MTEV#LI-Hybrid
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