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Join the International TV team who are responsible for Apple’s TV business (TV
and TV App), driving overall revenue and subscriber growth, curating and
managing the TV app experience, programming and editorialising while striving to
acquire engage and retain subscribers for Apple TV and our partners.
DESCRIPTION
We are looking for an industry expert with a blend of strategic thinking and
strong commercial acumen, with a proven track record in creating and delivering
initiatives to drive revenue and LTV. You will first and foremost be responsible
for taking revenue generation projects from conception to implementation for
Apple TV across over 100 International markets (ex. US). You will also work in
close collaboration with our Business Development team and Local Market teams to
strategise and assess new partnership and distribution opportunities, as well as
finding new, innovative ways to go to market and drive awareness and adoption of
Apple TV. In this role you will sit as both part of the International team based
in London, but also have a strong link into the Global team in California so you
are in a position to champion local initiatives for roadmap prioritisation and
clearly communicate and roll-out Global initiatives to best effect in
International markets.
MINIMUM QUALIFICATIONS
Proven background in digital media and/or TV, with substantial proportion spent
in Commercial or Strategy functions Hands on experience working across
subscription lifecycle (acquisition, engagement, retention and LTV optimisation)
within SVOD, streaming or Pay TV environment A commercial, data-driven and
analytical mindset, with proven experience developing, sizing and prioritising
business cases for new initiatives to drive business growth. Strong
understanding of the global streaming landscape including key industry players,
platform dynamics, distribution models and industry trends Collaborative
stakeholder management skills within large, complex or matrixed organisations,
with the flexibility to pivot quickly in a fast-paced environment
PREFERRED QUALIFICATIONS
Track record of driving measurable top-line subscriber growth, revenue or
retention projects across multiple international territories Compelling
communication and presentation skills, with the ability to synthesise complex
data into clear strategic narrative for executive audience Experience
prioritising commercial roadmaps across culturally and commercially diverse
international markets Genuine passion for premium storytelling in TV and film,
with active active user of streaming platforms and services (particularly Apple
TV)