Product Lead

About the Role We're looking for a highly technical, product-obsessed Director-level leader to take full ownership of the product vision and roadmap for a fast-growing consumer mobile app. This role exists to decide what the product becomes — leading a cross-functional team of around ten people to scale from 100K to 1M+ monthly active users. You'll be the driving force behind product strategy, working at the intersection of consumer mobile, AI-generated content, and rapid experimentation. If you thrive in high-growth environments and have a track record of shipping products that people love, this is your opportunity to shape the future of a TikTok-style mobile experience. What You'll Do Own the entire product vision, strategy, and roadmap for a consumer mobile app Lead a cross-functional team of engineers, designers, and data specialists Drive growth from 100K to 1M+ MAU through data-informed decision-making Run live A/B tests and experiments that move headline metrics like retention and conversion Make technical trade-offs with engineering around mobile and backend architecture Define product strategy for a creation-first, UGC-focused application Manage non-deterministic AI pipelines and their impact on QA and release planning What You'll Bring 6+ years in product management, including at least 3 years owning a consumer mobile app across iOS and Android At least 2 years of direct people management experience Proven track record of scaling a consumer app from 100K to 1M+ MAU Deep experience running live A/B testing and moving metrics like D1 retention, engagement, or conversion Strong technical literacy around mobile, backend, and AI/ML pipelines Genuine product taste and intuition for what makes consumer apps addictive and engaging Bonus Points For Experience with social, UGC, or short-form media apps Shipping products where the core content is AI-generated Managing AI pipelines and understanding their impact on product quality and release cycles Background in hyper-casual gaming, creator ecosystems, or rapid prototyping environments What Won't Be a Fit Pure delivery or Scrum PM backgrounds who only execute backlogs prioritized by others Product Owner profiles who translate decisions rather than making them Lack of technical literacy regarding mobile, backend, or AI systems Enterprise or massive-scale consumer backgrounds where you only owned a narrow surface at 50M+ MAU Interview Process 45 minutes — Founders interview (vision, fit, and background) 1 hour — Decision exercise (how you'd approach our product challenges) 30 minutes — Spec & delivery interview (execution and technical depth) Why Join? Full ownership of product direction in a high-growth startup Lead a talented, cross-functional team in London Work at the cutting edge of AI-generated content and consumer mobile Shape the future of a TikTok-style gaming and creation platform Ready to build something millions of people will use? Apply now and let's talk about how you'd approach scaling this product.