Senior Performance Marketer - Mainstream

David Kennedy Recruitment is working with a fast-growing consumer AI company that is seeking to onboard a Senior Performance Marketer to join its Growth team. The role is highly hands-on, with direct ownership of paid acquisition campaigns, significant monthly media spend and creative testing decisions across mainstream consumer channels. The successful candidate drives commercial performance and helps scale acquisition across international markets. Position: Senior Junior Performance Marketer • Mainstream Location: Remote (Europe/Asia) Employment type: B2B engagement preferred DUTIES AND RESPONSIBILITIES: Personally launch, manage and optimise paid acquisition campaigns Directly control and allocate significant monthly acquisition budgets Monitor and optimise CAC, CPA, ROAS, LTV and payback performance Own creative testing decisions, including what to test, scale or stop Develop and execute acquisition strategies across B2C consumer channels Scale campaigns across multiple markets and platforms Conduct high-volume creative testing to identify scalable acquisition opportunities Analyse subscription funnel and cohort economics to support commercial decisions Optimise web and subscription funnels to improve acquisition performance Allocate budgets across channels based on performance and commercial priorities Monitor account restrictions and resolve acquisition challenges where relevant Use performance and attribution tools to analyse campaign effectiveness REQUIREMENTS: Fluent in English, both written and spoken Proven hands-on paid acquisition experience with direct campaign ownership Personally controlled spend of $300K+ per month Recent demonstrable commercial results linked to CAC, CPA, ROAS, LTV or payback Strong B2C acquisition background within consumer apps, subscriptions, DTC, gaming or dating/social Proven ownership of creative testing decisions Experience personally deciding what to test, scale and stop Strong understanding of acquisition and subscription economics Comfortable working for an adult-AI companionship company BENEFITS: Worldwide remote working Ownership of significant consumer acquisition activity International acquisition scope Exposure to a fast-growing consumer AI business And many more!!!