Sourced directly from Sherwin-Williams's own careers page
Territory Sales Consultant
Sherwin-Williams
Reading, England, United Kingdom£30,000 – £35,000
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The role of a Territory Sales Consultant (TSC) is an excellent opportunity to
actively drive sales growth, create demand and expand product awareness across
assigned B&Q stores.
As a TSC at Sherwin-Williams, you will be expected to create demand where none
exists, open conversations that others avoid, and take full ownership of growing
your territory - even when conditions are uncertain.
This is a field-based, commercially focused role covering B&Q stores (across
Northern Ireland and Letterkenny including Newry, Sprucefield, Holywood,
Newtonabbey, Coleraine and Letterkenny). Candidates must live within the
territory and ideally this role is suited someone living in the Reading area due
to the travel.
This position is ideal for a sales professional with retail sales or service
experience who is energized by creating opportunities, influencing others, and
building momentum in dynamic environments.
In return, we offer an exciting career with ongoing support and development,
attractive salary, uncapped sales bonus, car, lunch allowance and a company
pension.
RESPONSIBILITIES
As a Territory Sales Consultant, you will go beyond maintaining stores - you
will create opportunity, drive demand and build long-term value:
• Proactively create sales opportunities within each store by identifying gaps,
underperformance and untapped potential - without waiting for direction
• Build and nurture strong relationships with store associates, store
management and key stakeholders to influence behaviour and drive product
advocacy
• Deliver engaging product and sales training sessions that equip store teams
to sell more confidently and effectively
• Continuously promote and represent the brand to both store teams and
consumers, positioning value rather than just products
• Identify and act on opportunities for upselling, cross-selling and space
optimisation, turning insight into action
• Take ownership of in-store performance by ensuring merchandising, displays,
signage and stock presence maximise sales impact
• Plan and execute in-store events and activations that generate demand and
increase conversion
• Use CRM tools to track activity, build pipeline visibility and identify
growth opportunities
• Ensure in-store activity is executed with pace, discipline and consistency
across your territory
• Proactively identify and engage pro-consumer customers within store,
initiating meaningful conversations to assess trade potential and future
value.
• Secure consent to maintain ongoing contact and build a pipeline of emerging
trade accounts.
How You Will Succeed
In this role, success is defined not just by outcomes, but by how you create
momentum:
• You take action without waiting for perfect conditions
• You remain persistent and effective when facing resistance or slow progress
• You are energized by opening new conversations and influencing others
• You take ownership for growing your territory - not just maintaining it
• You continuously learn, adapt and refine your approach based on feedback and
results
• You balance short-term wins with building long-term customer value
• You collaborate effectively across teams, thinking beyond individual store
performance
• You take ownership of nurturing these relationships through tailored support
and regular engagement
• You collaborate with the Trade sales specialist to develop the traders into
sustainable business customers
QUALIFICATIONS
What We Are Looking For
• Experience in Customer Service, Sales, Retail, Marketing or Merchandising
• Demonstrated ability to influence, coach or develop others
• A proactive, self-starting approach with a strong sense of ownership and
accountability
• Confidence working in a fast-paced, changing environment with ambiguity and
competing priorities
• Evidence of resilience, persistence and a drive to achieve results through
others
• Retail experience is advantageous
• Willingness to work a flexible schedule (including a minimum of 2 Saturdays
per month and bank holidays)
• Full, valid driver’s license
What We Can Offer
• The established salary range for this position is GBR 30,000 - 35,000
• Sales bonus scheme (uncapped – on target at 10%)
• Company car (also for private use) + fuel card
• Lunch allowance (non-taxed, no receipts required)
• Company pension scheme
• Flexible working schedule (including weekends and bank holidays)
• Continued salary during sickness & 25 days annual leave
• Work-life balance
• Career development opportunities
• Ongoing training and support
Pay transparency
The salary range shown refers to base salary only. In addition to this, we offer
a broader total reward package which may include bonus or incentive pay,
relevant allowances, and a range of competitive benefits. We encourage
candidates to consider the full package when evaluating an offer.
Salary is determined using a structured and objective framework, taking into
account the role’s responsibilities,
required skills and experience, market
benchmarks, and internal equity. This ensures pay decisions are fair,
consistent, and aligned with our commitment to equal pay and legal compliance.
#LI-JR1
At Sherwin-Williams, our purpose is to inspire and improve the world by coloring
and protecting what matters. Our paints, coatings and innovative solutions make
the places and spaces in our world brighter and stronger. Your skills, talent
and passion make it possible to live this purpose, and for customers and our
business to achieve great results. Sherwin-Williams is a place that takes its
stability, growth and momentum and translates it to possibility for our people.
Our people are behind the strength of our success, and we invest and support you
in:
Life … with rewards, benefits and the flexibility to enhance your health and
well-being
Career … with opportunities to learn, develop new skills and grow your
contribution
Connection … with an inclusive team and commitment to our own and broader
communities
It's all here for you... let's Create Your Possible
Eligibility to Work
You will need to provide proof of right to work. It is a condition of any offer
of employment we make to you that you have the permission to work in the country
for the role for which you are applying for.
Equal Opportunity Employer
An equal opportunity employer, all qualified applicants will receive
consideration for employment and will not be discriminated against based on
race, colour, religion or belief, gender, sexual orientation, gender identity,
ethnic or national origin, disability, age pregnancy or maternity, marital or
civil partner status, or any other protected characteristic prohibited by law.
Please be aware, Sherwin-Williams recruiting team members will never request a
candidate to provide a payment, ask for financial information, or sensitive
personal information like national identification numbers, date of birth, or
bank account numbers during the
application process.